With over 60 years of expertise, Reno redefines the modern kitchen. Their focus on sustainability, design, and architectural precision creates unique spaces where people cook, connect, create, and celebrate life.
Courtesy of Reno
Reno wanted to refresh their identity without losing sight of their core values—innovative design, craftsmanship, and purpose. The goal: to solidify their leadership in modern kitchen architecture while reinforcing their commitment to functional, beautiful, and sustainable spaces.
01 MISSION
Courtesy of Reno
In collaboration with founder Reno Arcadigni and the product design team, I led the redesign of the brand and the introduction of the Minoru Modular System. This process required an exploration at the very heart of Reno, shaping an identity that reflects their legacy and their forward-looking aspirations.
02 STRATEGY
I immersed myself in understanding how people interact with kitchens—researching user needs, observing interactions, and visiting Reno franchises. I interviewed chefs and architects to ensure the design met both functional demands and aesthetic desires. This deep understanding became the foundation for a kitchen experience that is as practical as it is beautiful.
02 STRATEGY
My key contribution to Reno was developing a refined and cohesive visual identity. The project was about crafting a system and color palette that reflected the purity and clarity of the modern kitchen. The clean lines and neutral tones selected were crucial in achieving a unified design language that resonated across every touchpoint.
02 STRATEGY
This was an immersive project where I explored Reno’s rich history but also the future visions of its creators. My role transcended traditional graphic design; I became a strategic partner, helping shape the brand’s narrative and guiding its evolution to a new chapter.
02 STRATEGY
We tailored the styling to resonate with Reno’s commitment to craftsmanship and sustainability. For an exclusive event, we created an immersive experience where guests could engage directly with the brand. Interactive installations showcased Minoru’s modularity and customization options, offering a tangible experience that deepened the connection to the product and the brand.
02 STRATEGY
The tone of the website is inspiring, functional, and customer-centric, aligned with Reno’s mission to enrich daily life. It empowers users to take control of their environment by making their kitchen a personalized space. This strategy created a narrative that centered the product at the heart of the user experience, demonstrating its transformative impact on modern living.
07 VOICE
Reno’s modular systems empower users to customize their spaces, a feature valued by younger homeowners who prioritize adaptability and sustainability. With its expertise in modular innovation, Reno remains an industry pioneer, shaping how people interact with their living spaces.
