Hèrmes

Resort 2025

For the first time in its history, Hermès—an emblem of Parisian luxury—made its debut in New York City. The Resort 2025 show aimed to elevate brand awareness and engage a younger, trend-driven audience. The mission: to capture New York’s youthful spirit while honoring Hermès’ two-century legacy.

The event took place at Pier 36, framed by the golden-hour glow of the Manhattan skyline. An industrial backdrop of curated traffic lights created an atmosphere of urgency and intrigue. Anchored by avant-pop icon Caroline Polachek’s immersive performance, the event celebrated music, culture, and fashion. She embodied the “Hermès Girl”—a muse of freedom, vibrancy, and individuality. The concept challenged conventional luxury while staying true to Hermès’ refined identity.

Streeters challenged Ann Gior to bring this vision to life through makeup and visuals that reflected Hermès' focus on art-driven, authentic engagements. Caroline Polachek’s striking moto look highlighting Hermès Beauty’s latest collection Le Regard and elevating the event’s narrative with an unforgettable, viral performance.

AGENCY Streeters London

BRAND STRATEGIST / DESIGNER Ann Gior

SHOW CREDITS

HERMÈS PARIS

Nadège Vanhee-Cybulski - Designer Charles Levai - Creative Director Kevin Tekinel - Creative Director Gregoris Pyrpylis - Dir. Hermès Beauty Jodie Barnes - Fashion Editor