Hèrmes

Resort 2025

For the first time in its history, Hermès—an emblem of Parisian luxury—made its debut in New York City. The Resort 2025 show aimed to elevate brand awareness and engage a younger, trend-driven audience. The mission: to capture New York’s youthful spirit while honoring Hermès’ two-century legacy.

Overview

The event took place at Pier 36, framed by the golden-hour glow of the Manhattan skyline. An industrial backdrop of curated traffic lights created an atmosphere of urgency and intrigue. Anchored by avant-pop icon Caroline Polachek’s immersive performance, the event celebrated music, culture, and fashion. She embodied the “Hermès Girl”—a muse of freedom, vibrancy, and individuality. The concept challenged conventional luxury while staying true to Hermès’ refined identity.

Approach

Gregoris Pyrpylis, Director of Hermès Beauty, challenged Ann Gior to bring this vision to life through makeup artistry that reflected Hermès’ focus on art-driven, immersive experiences. For the runway, Ann collaborated with Gregoris to create Ugbad Abdi’s look, inspired by Hermès’ Rocabar motif, blending the brand’s equestrian heritage with the understated trend. At the after-party, Ann crafted Caroline Polachek’s viral moto look, featuring double black eyeliner from Trait d’Hermès. The look quickly became a viral sensation, marking a pivotal moment in the launch of the pencil collection.

CLIENT Hermès Paris

MAKE UP/ BRAND STRATEGIST Ann Gior

SHOW CREDITS

HERMÈS PARIS

Nadège Vanhee-Cybulski - Designer

Charles Levai - Creative Director

Kevin Tekinel - Creative Director

Gregoris Pyrpylis - Dir. Hermès Beauty

Jodie Barnes - Fashion Editor

THE BRIEF: HÈRMES RESORT 2025

The brief was the Rocabar theme, inspired by Hermès' iconic 19th-century striped horse rug. This guided our makeup approach, fusing equestrian heritage with NYC’s urban pulse.

MOODBOARD

Gregoris Pyrpylis envisioned a look that captured “the girl who did her makeup in the morning, so by evening it’s a bit hazy, a bit misty,” embracing beauty in imperfection and the lived-in elegance of the city.

LOOK DEVELOPMENT: UGBAD ABDI (MODEL)

The goal was to craft a natural, worn-in effect, as if Ugbad’s makeup had been applied in the morning and naturally evolved throughout the day. The focus was on smudged eyeliner, along the lash lines, softening slightly into an intentionally imperfect look.

THE BRIEF: HÈRMES AFTER PARTY

The brief was based on the Trait d’Hermès pencil collection, set to launch post-show. The makeup was inspired by Polachek’s pop persona, featuring bold avant-garde cuts with the timeless allure of Egyptian art.

PERSONAL STYLE DISCOVERY: SESSION OVERVIEW

Working closely with Caroline, a fan of rich browns, we determined that the look would feature a mix of 99 – Noir Fusain and 87 – Brun Écorce. This decision involved subtly translating the Trait d'Hermès pencil colors onto a makeup brush, creating a pencil-like effect.

LOOK DEVELOPMENT: CAROLINE POLACHEK (CELEBRITY)

The result was a bold double black eyeliner, with strong strokes on the waterline to enhance her eye definition. The liner was carefully buffed into the lashes, blending for a soft yet striking contrast that captured both intensity and controlled drama.